ESRL Asks: What can employers do to kick-out racism?

ESRL Asks: What can employers do to kick-out racism?

This question is posited against the spread of viruses which according to ESRL racism is one.  Studies on viruses assert that its present in every living organism but one Malcom Gladwell, who authored ‘The Tipping Point’ says external factor causes it to tip and become virulent.  Then all manner of resources are mobilised, if negative, to control or eliminate it; if positive propagate it. 

Probably the master communicator, President Bill Clinton’s who on 28 June 2000 in an epilogue to a book The Tipping Point’ saidto quote:

‘…it reaches a kind of tipping point and people kind of get it….’ to paraphraseif negative do the needful if positive embrace it.

In light of all the above, ESRL urges employers to view racism as a negative virus which Her Majesty’s Government recognised as having reached a tipping point by enacting Equalities Act 2010 on protected characteristics.  This urged employers to pull all stops to eliminate discrimination and discriminatory practices at work place especially racism that debilitates the mind; and ‘people have to get it’.

Well, use of technology has split in two ways, the tacking this process, namely a covert one which is biological and debilitates the body of any living organism; and the overt one spread by public media which inhabits the mind of human beings for either positive or negative ends.  In overt context, ESRL suggest that the Meerkat advert best captures the positive element of it.  Meerkat advert can be said to be an external factor that changed the way attention is paid to television adverts and marketing of products to a positive end.  No one now remembers the Meerkat’s:

‘Journey of Consciousness’ from Kalahari desert to Russia shaped by ‘courageousness’, ‘fearlessness’ and ‘ambitiousness to build a business empire’ i.e. ‘comparethemeerkat.com’.

In the minds of television addicts meerkat’s adverts are now a significant influence in pushing and choosing products.  This is a positive virus which model ESRL urges employers to embrace because they have the capacity to propagate anti-racism it.

In light of the above, ESRL urges employers to emulate the ‘meerkat’ Journey of Consciousness’ to building a business empire by rating themselves as the most sensitive equalities employer.  Her Majesty’s government kick-started the campaign to kick out racism by enacting the Equalities act 2010 and employers must pull out all stops not only to publicise but use it to build their businesses.

Alecho-oita, a director at Equalities Sensitivity Rating comments as follows;

‘The mind is a very interesting phenomena that can cope with both the positive and negative things such as virulent viruses.  Unfortunately, racism is so virulent and debilitating that all stops have to be pulled out to cleanse the mind of its effect.  This can be done by populating the minds with racism cleansing models.  Transparency about racism in a working environment is a good starting point.

Editors Notes:

  1. Mr Alecho-oita is available for interviews on 0044-798-459-4876 or jack.a@equalitiessensitivityrating.com.
  2. ESRL can be mailed at info@equalitiessensitivityrating.com
  3. Below are sampled sources which triggered the reading of The Tipping Point and A Simples Life’ to guide employers to deal with racism virus.

http://www.mlive.com/news/detroit/index.ssf/2014/03/racism_at_the_root_of_detroits.html   Racism at the root of Detroit’s transportation, housing and criminal justice issues, Michigan … Monica Lewis Patrick led a discussion on criminal justice inequity and says racism, institutionalized and overt, is a big factor behind the issues …

http://www.theaustralian.com.au/sport/nrl/sonny-bill-williams-gives-antiracism-campaign-a-shoulder-to-lean-on/story-fnca0von-1226870306326?nk=c0d8457d2bb83f386e76d7b2aa951466#mm-premium   Sonny Bill Williams gives anti-racism campaign a shoulder to lean on    As for the “Roosters against Racism”, Williams said he had never encounteredracism during his career, which spans rugby league, rugby union and …

http://harrisondaily.com/news/help-bury-casket-for-racism-tuesday-night-at-harrison-city/article_6e1803e0-b6c7-11e3-b3dc-001a4bcf887a.html     Help bury casket for racism Tuesday night at Harrison City Hall    One item that will be different this year as opposed to the 2012 summit will be the burial of a special casket that will, in essence, be the symbolic burial …

http://www.washingtonpost.com/opinions/both-parties-have-a-history-of-racism/2014/03/30/575f4a4a-b6be-11e3-9eb3-c254bdb4414d_story.html    Both parties have a history of racism   We all should recognize that racism in this country is and always has been a national problem, and we should stop pointing fingers at one party or the …

http://www.sbs.com.au/news/article/2014/03/31/nrl-stars-get-behind-anti-racism-campaign    NRL stars get behind anti-racism campaign      NRL Premiers Sydney Roosters are tackling racism head-on and spreading the message that it’s not OK to discriminate. By. Bence Hamerli.

http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/03/30/understanding-death-penalty-attitudes-conservatism-is-not-the-same-as-racism/   Understanding death penalty attitudes: Conservatism is not the same as racism    There is a simple, and disturbing, reason why. . . if you needed a one-word answer to why whites are so supportive of the death penalty, “racism” isn’t …

http://nigeriamasterweb.com/blog/index.php/2014/03/31/purging-racism-the-enemy-within-an-analysis   *“Purging Racism, The Enemy Within”, An Analysis.   March 21 is the UN International Day for Elimination of Racism reminding us of our collective responsibility for promoting and protecting these ideals.

http://www.siasat.com/english/news/indian-origin-actress-suing-bbc-racism   Indian-origin actress suing BBC for racism    London: An Indian-origin actress is suing BBC for up to one million pounds ($1.6 million) for a racistremark made by the host of a popular motor show, …

http://www.complex.com/city-guide/2014/03/two-blacks-on-race    Two Blacks Discuss this Month in Racism    Critics argue his comments are out of touch with reality and downplay the existence of racism.] Lauretta: Okay. One thing: If you are going to chime in …

http://therealnews.com/t2/index.php?option=com_content&task=view&id=31&Itemid=74&jumival=11668   Glen Ford on Racism in the American Media (2/7)    Glen Ford is a distinguished radio-show host and commentator. In 1977, Ford co-launched, produced and hosted America’s Black Forum, the first …

http://whitegirlbleedalot.com/white-racism-detroits-biggest-problem-say-business-leaders/   White Racism is Detroit’s biggest problem — so say business leaders    White Girl Bleed a Lot, Knockout Game, black on white crime. | And how the media ignore black mob violence. ⋅ Colin Flaherty Answer: Racism. And oh yeah, another problem is too many white people in Detroit. And the problem with that is that white people are always asking …

http://nacchocommunique.com/2014/03/31/naccho-health-and-racism-warren-mundine-maintains-criticism-of-coalitions-proposed-changes-to-racial-discrimination-act/   NACCHO health and racism: Warren Mundine maintains criticism of Coalition’s proposed changes     The head of the Prime Minister’s Indigenous Advisory Council is continuing to pressure the Government over its proposed changes to racial …

http://www.theaustralian.com.au/national-affairs/racism-no-part-of-migrants-experience/story-fn59niix-1226870247074#mm-premium     Racism ‘no part’ of migrants’ experience     A NATIONAL study of newly arrived refugees and migrants found most had not experienced racism and saw Australia as a welcoming country, …

http://www.theguardian.com/uk-news/2014/mar/31/lutfur-rahman-panorama-bbc-accuses-racism     Lutfur Rahman accuses BBC of racism amid Panorama storm     Rahman accused the BBC of allowing the programme to be used for political campaigning ahead of May’s local and mayoral elections. Photograph: …

http://www.digitaljournal.com/pr/1823629   Anti-racism Nonprofit Launches Indiegogo Fundraiser to Spread Popular Music Festival Message     I Don’t Know You, But I Love You, Inc. (IDKYBILY), an anti-racism and positive minded LA nonprofit, launches Indiegogo Fundraiser to spread popular …

http://www.sbs.com.au/news/article/2014/04/01/concern-over-rising-racism-hungarians-prepare-vote   Concern over rising racism as Hungarians prepare to vote    Hungarians go to the polls on Sunday, April 6, in a general election which polls suggest will return Prime Minister Viktor Orban’s Fidesz Party to power.

http://www.abc.net.au/local/stories/2014/03/31/3975152.htm?site=alicesprings   Crime reduction or racism?    The ‘March against Racist Laws and Racist Policing’ was organised via social media by Indigenous activists Alison Furber and Stasia Chester, with ..

http://www.abc.net.au/local/stories/2014/04/01/3975799.htm    Rebel CLP trio outline party racism, put downs     Three rebel Country Liberal Party backbenchers are giving the strongest indication yet they will quit the party, detailing racism and other put downs …

http://media.brisbanetimes.com.au/entertainment/entertainment-news/jeremy-clarkson-faces-top-gear-racism-row-5313135.html   Jeremy Clarkson faces Top Gear racism row    Top Gear presenter Jeremy Clarkson is in trouble after making an allegedly racist remark on the show, prompting the threat of a $1.8 million lawsuit …

http://www.abc.net.au/news/2014-04-01/racism-claims-by-three-rebel-clp-mlas-anderson-lee-xavier/5358548    Rebel NT backbenchers cite ‘lubra’ comments in claims of Country Liberals partyracism    He says the ‘racism‘ comments were hurtful but Ms Anderson would be given the chance to be heard and to stay in the party. “I think Alison would …

http://www.examiner.com.au/story/2189109/racism-shame/?cs=94   Racism shame… heart that I read Caroline Tang’s article (examiner, March 28). I’m sorry to hear of your bad experiences with overt and subtle racism in our region.

http://post.jagran.com/wifw-2014-collections-inspired-by-homosexuality-anti-racism-dominate-1396251679    WIFW 2014 Collections inspired by homosexuality anti racismdominate     New Delhi: Designers Mrinalini and Jenhum Gadi brought out the message of non-violence, anti-racism and an overturning of Section 377 of the IPC …

http://brianmclaren.net/archives/blog/racism-in-high-school.html    Racism in High School – Brian McLaren      Racism in High School. A film we all need to see – available for free online, right here, and just 17 minutes long: (Thanks, Bill Dahl, for your work …

http://sites.allegheny.edu/200/event/traci-west/   The Rev. Dr. Traci C. West – Allegheny College    3 Apr 2014 – Dr. Traci C. West will speak on the topic “RacismChristianity, and Our Moral Values That Support Sex-Trafficking.” Her teaching, research, and  …

http://conservativeread.com/the-problem-is-liberalism-not-racism/  The Problem Is Liberalism, Not Racism – Conservative Read    Star Parker When Rep. Barbara Lee, D-Calif, went off on Rep. Paul Ryan, R-Wis, for his remarks that “We have got a tailspin of culture, in our inner.